How to retain your customers during an economic downturn

After two challenging years, retailers are facing once more a period of high uncertainty. The economic downturn is having a big impact on customers’ priorities, expectations and needs which is directly affecting the performance of brands today and beyond 2022.

How can you prepare your brand to respond efficiently and effectively to customers’ behavioural changes during economically challenging times whilst remaining profitable?

How to offer your customers the best experience and service?

Jonathan George, Director of Contact Centre Operation at Holland & Barrett and Ian Golding, Global Customer Experience Specialist at CXC talked with Chris Kellner about the upcoming trends impacting CX for eCommerce and provided some tips to retain customers with amazing customer services.

The keys topics shared in this conversation:

• The latest CX trends in eCommerce
• How to optimise your customer services to retain your customers
• How to reduce some of your operational costs