Foreword
Let’s start at the beginning - I met Steve from DigitalGenius in a ping pong bar. It was during an intriguing CX event where we found ourselves deep in conversation about the ever-present trifecta: customer loyalty, better CX, and doing it all while driving down operational costs. No matter the season or the year, these challenges seem to persist, and once again they have brought us together.In a move straight out of a comic book, Steve has assembled a team of experts to create the only playbook you’ll ever need as a CX Leader in fashion. Through meticulous curation and a deep sense of ownership, he’s brought together the best of the best to share their secrets with you. This resource doesn’t just talk about good data practices - it breaks them down into digestible basics and backs them up with true-to-life case studies. These case studies serve as a blueprint, guiding you through practical applications that can be directly applied to your business.As you work your way through this playbook, consider the following framework to help you stay on course in putting the customer at the heart of everything you do:
1. Through the Power of Storytelling, Put the Customer at the Heart of Your Business
Data is important, but it’s the narrative that truly resonates. Craft your story in a way that appeals to the hearts and minds of your customers, making them feel central to your mission.
2. Connect the Dots with the Right Type of Data
Your data is a goldmine, but only if you use it effectively. Look for true needle movers and tap into resources like your call centre, an often-overlooked well of unsolicited feedback that can guide your decisions.
3. Be Bloody Good at What You Do Best
Remember what got you here. Focus on your strengths and keep honing them. This is the foundation upon which everything else is built.
4. Partner Up to Unlock Slicker Execution
Collaboration is key. Don’t try to be everything; instead, leverage partnerships to execute with efficiency and confidence.
5. Experiment and Iterate
Continuous improvement is the name of the game. Embrace experimentation, measure outcomes, and refine your strategies. The business landscape is ever-changing, and adaptability is your greatest asset.
Each chapter and subchapter in this playbook can stand alone, perfect for those times when you need a quick dive into a specific topic. And for those of you with a sharp eye, you’ll spot Tim’s thoughts sprinkled throughout, calling out key takeaways and considerations designed to provoke further reflection.
Data in Fashion 2024
As an operator in the fashion industry, you're bombarded with data every day. Until now, there hasn't been a single resource to help you make sense of it all—so we teamed up with some of our friends and created one! Together, we've explored the fashion industry to uncover how top brands and retailers integrate data into their operations. We hope that their stories and strategies will inspire you to achieve success in 2024. 🚀
Data in Fashion 2024
As an operator in the fashion industry, you're bombarded with data every day. Until now, there hasn't been a single resource to help you make sense of it all—so we teamed up with some of our friends and created one! Together, we've explored the fashion industry to uncover how top brands and retailers integrate data into their operations. We hope that their stories and strategies will inspire you to achieve success in 2024. 🚀
In collaboration with:
In collaboration with:
What's inside
Tim's Thoughts
Co-founder @ Factory | Digital Commerce Agency
Little bubbles containing Tim Richardson's Thoughts appear on various pages where he is drawing attention to important points or adding his insight. Tim's is an expert in digital commerce and has kindly offered to share his thoughts throughout this playbook. Thanks Tim!
CHAPTER 1
The Foundation of Fashion Ecommerce Data
CHAPTER 2
Personalising the Fashion Experience
CHAPTER 3
Streamlining Operations with Data
CHAPTER 4
Mastering Customer Interactions
Show more
What's inside
Tim's Thoughts
Co-founder @ Factory | Digital Commerce Agency
Little bubbles containing Tim Richardson's Thoughts appear on various pages where he is drawing attention to important points or adding his insight. Tim's is an expert in digital commerce and has kindly offered to share his thoughts throughout this playbook. Thanks Tim!
CHAPTER 1
The Foundation of Fashion Ecommerce Data
CHAPTER 3
Streamlining Operations with Data
CHAPTER 4
Mastering Customer Interactions
Show more
What's inside
Tim's Thoughts
Co-founder @ Factory | Digital Commerce Agency
Little bubbles containing Tim Richardson's Thoughts appear on various pages where he is drawing attention to important points or adding his insight. Tim's is an expert in digital commerce and has kindly offered to share his thoughts throughout this playbook. Thanks Tim!
CHAPTER 1
The Foundation of Fashion Ecommerce Data
CHAPTER 2
Personalising the Fashion Experience
CHAPTER 3
Streamlining Operations with Data
CHAPTER 4
Mastering Customer Interactions
Show more
Foreword
Let’s start at the beginning - I met Steve from DigitalGenius in a ping pong bar. It was during an intriguing CX event where we found ourselves deep in conversation about the ever-present trifecta: customer loyalty, better CX, and doing it all while driving down operational costs. No matter the season or the year, these challenges seem to persist, and once again they have brought us together.
In a move straight out of a comic book, Steve has assembled a team of experts to create the only playbook you’ll ever need as a CX Leader in fashion. Through meticulous curation and a deep sense of ownership, he’s brought together the best of the best to share their secrets with you. This resource doesn’t just talk about good data practices - it breaks them down into digestible basics and backs them up with true-to-life case studies. These case studies serve as a blueprint, guiding you through practical applications that can be directly applied to your business.
As you work your way through this playbook, consider the following framework to help you stay on course in putting the customer at the heart of everything you do:
1. Through the Power of Storytelling, Put the Customer at the Heart of Your Business
Data is important, but it’s the narrative that truly resonates. Craft your story in a way that appeals to the hearts and minds of your customers, making them feel central to your mission.
2. Connect the Dots with the Right Type of Data
Your data is a goldmine, but only if you use it effectively. Look for true needle movers and tap into resources like your call centre, an often-overlooked well of unsolicited feedback that can guide your decisions.
3. Be Bloody Good at What You Do Best
Remember what got you here. Focus on your strengths and keep honing them. This is the foundation upon which everything else is built.
4. Partner Up to Unlock Slicker Execution
Collaboration is key. Don’t try to be everything; instead, leverage partnerships to execute with efficiency and confidence.
5. Experiment and Iterate
Continuous improvement is the name of the game. Embrace experimentation, measure outcomes, and refine your strategies. The business landscape is ever-changing, and adaptability is your greatest asset.
Each chapter and subchapter in this playbook can stand alone, perfect for those times when you need a quick dive into a specific topic. And for those of you with a sharp eye, you’ll spot Tim’s thoughts sprinkled throughout, calling out key takeaways and considerations designed to provoke further reflection.