What you will be learning?
How to approach negative interactions, when they happen
Why a little friction in customer service may be a good thing
How brand philosophies affect the approach to customer service
You know how it goes: a customer comes to you with a complaint, and all you can do is say sorry and hope that they’ll forgive you.
But what if you can turn that negative interaction into something positive? Perhaps you can even delight your customer and turn them into an advocate for your brand.
Watch Stefano from World of Books and Rosa from Porto's Bakery talk about how they approach this, and how they turn unhappy customers into promoters with great customer service.
